French Luxury Design: Rouge Absolu & Geraldine B. Prieur

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French Luxury Design from Rouge Absolu And Geraldine B. Prieur

15 July 2021

A WOMAN, visionary in her aesthetic choices, on a quest for an ARTISTIC, ELEGANT, AUDACIOUS, DIFFERENT, LUMINOUS and MAGICAL WORLD…

Interior designer, furniture designer, fashion designer, colorist and passionate about art history, in 2012 Géraldine B.PRIEUR created her brand ROUGE ABSOLU.

She advocates SENSUALITY and dreams of a world of curves. Inspired by her artistic heritage, her imagination radiates through all her honed and vibrant chromatic creations.

French luxury interior design by Rouge Absolu & Geraldine B. Prieur

Her clients hail from around the world as her decorative ethos is universal with no borders. One discovers her creative interiors as one would discover the body of a woman. The two are inseparable.

Her iconic piece, the UP TO YOU bookcase – a vertical lacquered wood totem, rises up like an exclamation point. She invents the words and breathes life into a new language.

Instagram @rougeabsolu

A DRESS CARPET with whimsical cutouts, a FIRE DRESS for a porcelain fireplace, a CONSOLATRICE for a little table…

Her dresses are voluptuous and require to be worn with panache.

An icon of the UNCONVENTIONAL COLORFUL style, Géraldine B.PRIEUR imposes the IMPERTINENCE OF LUXURY and invents an unique LIFESTYLE.

French Luxury Design: Rouge Absolu & Geraldine B. Prieur



Cultivating anti-conformism, designer Géraldine Prieur dares a visionary design borrowing from elegance, where noble materials flirt with the sensuality of shapes and the exuberance of colors.

ROUGE ABSOLU aims to inspire and nourish the human spirit with a new language through a unique art of living.

Opening up new fields of expression to colors, materials, and excellence in architectural and interior design know-how (tannery, embroidery, earthenware, etc.), it sublimates them, reinvents them, brings them back to life beyond the inhabited space.



The logo REVEALS the genesis of LIFE through the five elements intertwined (wood, fire, earth, metal and water).

Graphic and identifiable, it lends itself to endless variations in DESIGN and FASHION.

ROUGE (red) Symbol of LIFE, of LUXURY, of SENSUALITY and of DESIRE…

ABSOLU (absolute) expresses a radicalism in its aesthetic choices as well as in its commitment.

French Luxury Design by Rouge Absolu & Geraldine B. Prieur


In order to address an INTERNATIONAL CULTURAL MARKET, ROUGE ABSOLU has created a gallery in the heart of Saint-Germain-des-Prés PARIS, in the prestigious CARRÉ RIVE GAUCHE of which it is a member.

Halfway between the Bon Marché, the Hôtel de La Monnaie, Guy Savoy’s restaurant, Le Flore, Les Deux Magots, across from the right bank, the Louvre museum, Les Arts Décoratifs, the future Samaritaine, the ROUGE ABSOLU gallery has become the go to address for trendsetters, art lovers and decorators from around the world…The luxury market and communities scattered around the world share the same tastes. This first Parisian address was chosen cognizant that it would address both mature and emerging markets and it represents today the image of the brand.

ROUGE ABSOLU’s brand strategy will be to open other locations to respond to this international cultural market: ROUGE ABSOLU will initially open an original studio, showroom and retail concept in the USA, in Los Angeles, in order to address the potential of the American market for the brand, then grow through e-commerce and be very selective about retail locations, at the right time.


ROUGE ABSOLU offers a far-reaching and radical creative approach and is positioning itself as DESIGNER LUXURY. Each DESIGN and FASHION piece fulfills specifications without compromise, where quality and modernity are crucial.

This identity and this creative strength represented by objects, clothes, scenography, photography and videos captures the imagination in order to give rise to future sales.

A range of collections and product lines will be launched over time, which will be more affordable for a wider audience. They will be more accessible or adaptable products for different international markets, but always retaining the CREATIVE FORCE OF THE DNA. They will embody the ROUGE ABSOLU’s codes of uniqueness, originality, color codes, quality…

All products offered by ROUGE ABSOLU will be the expression of a unique and captivating lifestyle, which will bring to life the design ethos of the brand and take shape seamlessly throughout the varied categories in fashion, home decoration and other lifestyle products and accessories.

While many brands have extended their offer from their core in fashion to home products, hotel design, etc. (e.g., Armani Casa, Fendi Home, Missoni Home, etc.), ROUGE ABSOLU is among the very few brands to adopt a transversal, lifestyle approach extending to fashion and lifestyle with its roots in interior design and architecture, which constitutes the core of the business in the company development strategy.

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